Privacy Policy

Action Home Services Inc. (“AHS,” “Action Home Services,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard personal information when you visit https://actionhomeservices.ca/, submit a form, request a quote, book a consultation, make a warranty inquiry, communicate with us, or otherwise interact with our business.

This Privacy Policy is intended to comply with Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”), Canada’s Anti-Spam Legislation (“CASL”), and other privacy laws that may apply to AHS’s commercial activities in Ontario and Canada.

By using our website, submitting information to AHS, or communicating with us, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy, subject to your legal rights and any consent choices available to you.

1. Who We Are

Action Home Services Inc. is a premium landscaping, hardscaping, pool, and outdoor design-build company based in Richmond Hill, Ontario, serving the Greater Toronto Area.

Privacy Officer Contact:

Attn: Privacy Officer, Action Home Services Inc.
Email: info@actionhomeservices.ca
Phone: (647) 937-1023
Mail: 50 West Wilmot St, Suite 100, Richmond Hill, ON L4B 1M5

2. Information We Collect

We collect personal information that you voluntarily provide to us, as well as certain information automatically when you visit our website.

2.1 Information You Provide

When you submit a contact form, request a quote, book a consultation, or communicate with us, we may collect:

Full name
Email address
Phone number
Property address and project location
Project details, preferences, budget range, and timeline
Photos or documents you upload (e.g., site photos, inspiration images)
Any other information you choose to share in messages or consultations

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

IP address and approximate geographic location
Browser type, device type, and operating system
Pages visited, time spent, and referring website
Cookies and similar tracking technologies (see Section 6)

2.3 Information from Third Parties

We may receive information about you from:

Referral sources (e.g., existing clients, partners, Houzz, HomeStars)
Public records or social media platforms (where you have made information public)
Service providers that help us operate our business

3. How We Use Your Information

We use your personal information for the following purposes:

Responding to your inquiries and providing requested quotes or estimates
Scheduling consultations, site visits, and project work
Designing, planning, and delivering landscaping, hardscaping, pool, and outdoor construction services
Processing payments and managing contracts
Communicating about your project, including updates, schedules, and post-installation care
Documenting completed projects with photos and videos for portfolio, marketing, awards submissions, and social media (with your separate written consent)
Sending marketing communications, newsletters, and promotional offers (only with your express consent, in accordance with Canada’s Anti-Spam Legislation — CASL)
Improving our website, services, and customer experience
Complying with legal, regulatory, and contractual obligations
Protecting our rights, property, and the safety of our employees and clients

4. Legal Basis for Collection (Consent)

Under PIPEDA, we collect, use, and disclose your personal information based on your consent. Your consent may be:

Express — when you submit a form, sign a contract, or provide written confirmation.
Implied — when you voluntarily provide information for an obvious purpose (e.g., providing your phone number to receive a callback).

You may withdraw your consent at any time, subject to legal and contractual restrictions and reasonable notice. To withdraw consent, contact our Privacy Officer using the details in Section 1. Please note that withdrawing consent may affect our ability to provide certain services.

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

5.1 Service Providers and Business Tools

We share information with trusted third-party service providers who help us operate our business. These providers are contractually required to protect your information and use it only for the purposes we specify. The categories of service providers we work with include:

Project management software — for managing client projects, schedules, and internal workflows
Job site documentation tools — for capturing job site photos and project documentation
Phone communications systems — for phone communications and call records
Quote and contract generation platforms — for preparing quotes, estimates, and service agreements
Team messaging and communication platforms — for internal and client communications
Cloud file storage providers — for storing project files, photos, and documents
Email and productivity platforms — for email, calendar, and document collaboration
Employee training platforms — for employee onboarding and training
Payment processors — for processing deposits, invoices, and customer payments
Professional service providers — such as accountants, bookkeepers, and legal advisors who require limited access to fulfill their role

A current list of specific service providers can be obtained by contacting our Privacy Officer.

5.2 Subcontractors and Trade Partners

We may share necessary project information (such as site address, scope of work, and contact details) with licensed subcontractors and trade partners (e.g., electricians, plumbers, masons) who assist in delivering your project.

5.3 Legal and Regulatory Disclosure

We may disclose your information when required by law, court order, subpoena, or regulatory authority, or to protect our legal rights, enforce our contracts, or prevent fraud or harm.

5.4 Business Transactions

In the event of a merger, acquisition, sale of assets, or other business transaction, your information may be transferred as part of that transaction, subject to applicable privacy law.

5.5 Review and Rating Platforms

With your consent, we may invite you to leave a review on third-party platforms such as Google Reviews, HomeStars, Houzz, and the Better Business Bureau. Any information you choose to share on these platforms (including your name, review content, and project details) is subject to that platform’s own privacy policy and terms of service, not ours. You control what you post on those platforms.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze traffic, and support marketing efforts. We may use:

Essential cookies — required for the website to function (e.g., security, form submission).
Analytics cookies — such as Google Analytics, to understand how visitors use our website.
Marketing cookies — such as Meta Pixel or Google Ads, to deliver relevant advertising and measure campaign performance.

You can control cookies through your browser settings or through our cookie consent banner when you first visit our site. Disabling certain cookies may affect website functionality.

7. Project Photos and Media

AHS is proud of our work and frequently photographs and videographs completed projects for use in our portfolio, marketing materials, website, social media, industry awards submissions (including Landscape Ontario, HomeStars, and Pool & Spa Awards), and platforms such as Houzz.

We will obtain your separate written consent before publishing identifiable photos of your property. You may request that we anonymize images (e.g., blur house numbers or exclude identifying features) or decline photo usage entirely without affecting the services we provide.

8. How We Protect Your Information

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These include:

Access controls and role-based permissions on internal systems
Encrypted data transmission (SSL/TLS) on our website and tools
Secure password practices and multi-factor authentication where available
Employee training on privacy and confidentiality (as outlined in our Employee Handbook)
Confidentiality agreements with employees and contractors

However, no method of transmission or storage is 100% secure. While we work hard to protect your information, we cannot guarantee absolute security.

9. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Policy, comply with our legal and contractual obligations, resolve disputes, and enforce our agreements. Retention periods vary based on the type of information and the nature of our relationship with you.

Specifically:

Quote and inquiry data — are retained for up to 24 months unless you become a client.
Client project records — are retained for a minimum of 7 years following project completion (in accordance with Canadian tax and warranty requirements).
Marketing contact data — are retained until you unsubscribe.

When personal information is no longer required, we securely delete, destroy, or anonymize it.

10. Your Rights

Under PIPEDA and applicable Ontario law, you have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate or incomplete information
Withdraw your consent (subject to legal and contractual limitations)
Request that we stop using your information for marketing purposes
File a complaint with our Privacy Officer or the Office of the Privacy Commissioner of Canada

To exercise any of these rights, contact our Privacy Officer at the contact information in Section 1. We will respond to your request within 30 days, as required by law.

Residents of Quebec, Alberta, and British Columbia may have additional rights under their applicable provincial privacy legislation, including Quebec’s Law 25. Please contact our Privacy Officer if you wish to exercise rights under provincial law.

11. Marketing Communications and CASL

In compliance with Canada’s Anti-Spam Legislation (CASL), we will only send you commercial electronic messages — including marketing emails, promotional newsletters, special offers, and marketing text messages (SMS) — with your express consent.

You may unsubscribe at any time by clicking the “unsubscribe” link in any marketing email, replying “STOP” to a marketing text message, or contacting our Privacy Officer. We will process unsubscribe requests within 10 business days.

Transactional and service-related communications — such as project updates, appointment confirmations, scheduling messages, invoices, and warranty information — are not considered marketing and will continue as part of our service to you.

12. Children’s Privacy

Our services are not directed at children under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact our Privacy Officer and we will take appropriate steps to delete it.

13. International Data Transfers

Some of our service providers may store or process data on servers located outside of Canada, including in the United States and other jurisdictions. When information is transferred outside of Canada, it may be subject to the laws of the country where it is stored, including lawful access requests by foreign authorities. We take reasonable steps to ensure these providers maintain comparable privacy protections through contractual safeguards and industry-standard security practices.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. The “Last Updated” date at the top of this Policy indicates when it was last revised. Material changes will be communicated through our website or by email (where appropriate). Your continued use of our website or services after changes are posted constitutes your acceptance of the updated Policy.